pre-production survey analysis

How old are you?

(0-15) 11.11% (1 votes)

(16-20) 88.89% (8 votes)

(21-30) 0% (0 votes)

(31-40) 0% (0 votes)

(40+) 0% (0 votes)

 

The TA is relatively young, therefore advertising things like CDs and old technology will not benefit the magazine. But advertising modern and futuristic technology could spark and interest. Offering ITunes offers and similar things could help from my initial thoughts.

 

Favourite styles of music

Rock 22.22% (2 votes)

Dubstep 11.11% (1 votes)

Indie 11.11% (1 votes)

RnB 22.22% (2 votes)

Soul 0% (0 votes)

other 33.33% (3 votes)

22% of people like the genre of rock, although this isn’t a very big percentage, it is one of the largest percentages I got from this survey question. As well as rock having 22%, RnB also picked up a percentage of 22%. These are obviously more popular amongst the younger TA, therefore I should probably base my magazine on one of these genres if it is to interest my TA.

 

Gender

Male 22.22% (2 votes)

Female 77.78% (7 votes)

Out of the nine results I received in this survey question, seven of them came back as female responses. This tells me that the TA is heavily female populated and therefore help conclude what I should be advertising if I want to please this particular TA.

 

What are your personal interests?

Playing music 30% (6 votes)

Gaming 5% (1 votes)

Reading 5% (1 votes)

Watching movies 15% (3 votes)

Partying 25% (5 votes)

Other 20% (4 votes)

I made this question a multiple choice question because I knew that people have more than one particular interest and also to help expand the quantity of products/promotions to promote. The most popular interest amongst the target audience is playing music. Therefore promoting things like ITunes downloads and ITunes cards will interest them as I know already they are young and downloading music is a common asset of the younger generation. Partying was also one of the large interests, picking up 25% of the votes. This again helps me when it comes to choosing what ideas to include in my magazine as including them will enhance the viewer interest.  

 

 

 

 

Do you play any instruments?

Yes 22.22% (2 votes)

No 77.78% (7 votes)

Clearly playing their own music on instruments isn’t a very popular activity within this target audience. Therefore advertising music wouldn’t be a necessary action to undertake when making my magazine. This tells me that the younger generation of modern society aren’t lured into playing instruments anymore. This is because a lot of modern music is made on computers therefore the advertisement of playing instruments aren’t shown through the music videos, therefore people are not inspired to play an instrument.

 

If yes, then what instrument?

Guitar 12.5% (1 votes)

Drums 25% (2 votes)

Piano/keyboard 25% (2 votes)

Saxophone 0% (0 votes)

other 37.5% (3 votes)

 

50% of the people asked played either played the Drums or Piano/Keyboard, with an equal distribution of two votes each. This suggests to me that these people who do play an instrument may appreciate an image of the artist in the magazine playing an instrument as they may have desires to be like the artist.

 

Do you own an iPod or smart phone?

Yes 100% (9 votes)

No 0% (0 votes)

 

Clearly from this question I can conclude that technology is very popular amongst younger people in modern society, and evidently this target audience, as 100% of them own either an IPod or Smart phone. Therefore advertising technology could interest the target audience and help lure them in.

 

 

 

If so what do you use it for?

Gaming 4.17% (1 votes)

Surfing the internet 37.5% (9 votes)

Purely for music 20.83% (5 votes)

Taking photos 29.17% (7 votes)

Other 8.33% (2 votes)

The results from this question are quite varied, there isn’t one that massively stands out as Surfing the internet, purely for music and taking photos were all quite close in votes. But the on that came out on top was surfing the internet, this doesn’t surprise me as many phones nowadays can access the internet and it can be used from anywhere at any time with 3G and data roaming. Younger people also use the internet on their phones for checking social sites when there isn’t a computer available so they can always be informed as to what their friends are doing. This again can help me when it comes to advertising in my magazine.

 

Do you use social networking sites?

Facebook 56.25% (9 votes)

Twitter 25% (4 votes)

Bebo 0% (0 votes)

MySpace 0% (0 votes)

Msn messenger 6.25% (1 votes)

Other 12.5% (2 votes)

Clearly in this case facebook is the most popular social site amongst my target audience. This is what I expected from this age range with in the target audience, as the majority of young people do have their own page on a social networking site. This suggests that they have a good social life and like to stay in touch with their friends, which can help me when it comes the making my magazine with things like again advertising and could help with the composition of images as it helps suggest what kind of people my target audience are.

 

 

How do you watch movies?

Cinema 11.11% (1 votes)

DVDs 22.22% (2 votes)

Through the internet 66.67% (6 votes)

Ipods 0% (0 votes)

Phones 0% (0 votes)

other 0% (0 votes)

Surprisingly 66.67% of the votes were through the internet. This is surprising because it shows that there is a large number of people that could be watching films they haven’t actually paid for. Some may have paid and be watching movies through services such as Netflix, in which case it would be understandable as I would expect a large number of young people to be using the internet as it is the modern technology of this generation.

 

Do you listen to the radio?

 

Yes 55.56% (5 votes)

 

No 44.44% (4 votes)

 

When I saw these results I was quite surprised as I anticipated a much higher result on ‘yes’. Nowadays all you have to do is enter a car and the radio is there for you to listen to. Never the less, this tells me that 5 out of the 9 people that took the survey like to stay informed with the contemporary music and current affairs.

 

 

If yes then what radio station/s?

BBC Radio 1 37.5% (3 votes)

BBC Radio 2 0% (0 votes)

Heart 25% (2 votes)

Flux FM 0% (0 votes)

Other: 37.5% (3 votes)

As expected Radio 1 was one of the most popular radio stations amongst the participants. The results from this question will again help me when it comes to advertising within the magazine as I can promote certain events that are taking place by the company. This also tells me that the target audience are into up-to-date music and like to keep informed about the top music in the charts.

 

 

 

How do you get hold of your music?

Downloaded 41.67% (5 votes)

ITunes 16.67% (2 votes)

CDs 0% (0 votes)

Through YouTube 33.33% (4 votes)

other 8.33% (1 votes)

again an conventional  result from this young target audience. The most popular method of getting hold of music is downloading. This is the modern way of getting hold of music and this is portrayed through this target audience. I can’t determine whether or not this music has been paid for through a service such as ITunes or Spotify but as long as the internet has been used then the younger generation are following their conventions. Another that immediately caught my eye was the fact that not one single person gets their music through CDs, this is mainly because CDs are and older generation accessory now and downloads through the internet have slowly over taken it. So when it comes to promotions and such I will not be promotion CDs but possibly downloads from ITunes.

 

 

Do you read magazines?

Yes 75% (6 votes)

No 0% (0 votes)

Sometimes 25% (2 votes)

 

This is a positive result as I now know that my target audience are definitely interested in reading magazines, so there is a possibility that they will be interested in reading mine. As they all read magazines It helps with what style of writing to use, so as they are mainly regular readers I can use formal language in a journalistic style.

 

 

Do you like to keep yourself informed about the personal live your favourite band’s members/artists?

Yes 75% (6 votes)

No 25% (2 votes)

 

Again when it comes to deciding what articles to write I can be influenced into writing things like interviews with or reports on a band/member.  

magazine contents deconstruction – Q magazine

1. Composition

• How is the page laid out: conventional grid, alternative grid etc what effect does it have- why?

• How are the text columns laid out?

• How are the supporting images laid out – within the text columns, rotated, conventional etc?

This contents page follows a conventional grid, mainly because Q magazine is for an older and mature reader as it is a more journalistic magazine in comparison to NME. The effect of using a conventional grid for the contents page can tell us a lot about what style of magazine it is going to be and how we as a reader are going to be addressed. So as it is a conventional grid and we know it is for a mature reader, we can guess that the tone is going to be of a formal tendency. The text columns are placed on the left hand side of the page and run all down the page. This is again following the conventions. The supporting image is placed in the feature bar along the left side page at the top of the text column. And again is conventional.

2. Photography

• Is there a main contents page image: of what, why?

• Are there supporting images? : For which articles and why?

• What is the style of the photography? Effects, black and white etc?

At centre-right of the page there is a large main image that covers the majority of the page. The picture is of Liam Gallagher who is renowned for being a rebellious singer from the band Oasis. Because they have used an artist such as Liam Gallagher it could suggest what tone the magazine is going to be written in. This is quite surprising to me, because they have stuck to conventions therefore not really portraying what Liam’s character is like. The supporting image is placed in the top left hand side of the page and it is an picture of the band Queen performing on stage. It is very common to find images of bands on stage amongst rock magazines, as they are more music based as a pose to image based. The image is placed to support the article in red text beneath it. The picture of Liam Gallagher appears to have a wash over it which makes it look like quite a vintage image. Whereas the picture of  Queen is in black and white which suggests that it is an old image, but we know this anyway as Queen are a rather old band and this magazine is a March 2011 issue therefore this isn’t just done for effect.

3. Graphics

• Are there any supporting graphics – icons, logos, illustrations? Why, where?

At the top of the page there is a graphic of the magazine masthead. This is a very common entity to have in the midst of magazine contents pages as it helps promote the magazine as it is constantly in the readers view after turning the front cover over.

4. Text features

• Is there a main page headline?
• How is the page defined as being the contents page? Font, colour, style
• Are the contents spilt into sections? Why, how?
• What styles of fonts are being used? Differ for each section or feature?

In the case of this magazine, there is no ‘main’ headline that stands out from the others. But if I were to say there is one, then I would say that the main image of the contents page would be the main headline/article, despite the fact that one of the articles in the feature bar is in a red font. This is mainly because of the size of the number at the bottom of the image. This has been made to such an excessive size for a reason, and that is to catch the eye of the reader, therefore making it more imperative than the other articles. This is clearly the contents page because firstly it has in large, contrasting coloured text along the top saying ‘contents’. But secondly the general layout of the page is typical for that of a contents page, with the feature bar along one side using just brief proposals as to what the more significant articles are about. The font is consistent throughout the page but differs in colour in a couple of areas. The fact that the font has been kept consistent suggests again that this magazine is for an older, more mature reader. This is also depicted through the style and tone of the writing, being that of a formal manor.

5. Overall theme

• What colour palette is used?
• How does this relate to the genre/design style/mission of the magazine?

This page has used a select colour palette, one of which taken from the masthead of the magazine. This helps the page flow more fluently to the eye and aids the overall composition of the page. The overall theme of the magazine is relatively old and vintage with a fairly washed look to it. This does depict the overall theme of the magazine being that of rock. This is because rockers have a rather scruffy style to them, which is portrayed through the washed and vintage look represented in on the page.

 

The Hobbit

The hobbit – before the 2012 film release

• The Hobbit was made into an animated film for television by Jules Bass and Arthur Rankin in 1978. The film features the voices of Orson Bean as Bilbo, John Huston as Gandalf, and Richard Boone as Smaug. It is available on videotape.

• There are several audiotape versions of The Hobbit, including a 1992 BBC adaptation from Bantam Doubleday

The hobbit- 2012

• Story is taken from the book ‘the hobbit’ written by J.R.R Tolkien

• The Hobbit: An Unexpected Journey  is released on December 14th 2012
• It’s going to be a Trilogy.
• A curious Hobbit, Bilbo Baggins, journeys to the Lonely Mountain with a strong group of Dwarves to reclaim a treasure stolen from them by the dragon Smaug.
• Director – Peter Jackson

• Writers – Fran Walsh, Philippa Boyens, Peter Jackson and Guillermo del Toro – all screenplay writers.
• Stars consist of – Martin freeman, Ian mckellen, Richard Armitage.

          

• There is a 30-second clip already released and it takes viewers into the world of Bilbo Baggins, Martin Freeman, during his journey through the lost Dwarf Kingdom.
• ‘Les Miserables’ backs out of box office battle with ‘the hobbit’.

   

this trailer, is quite serious and really expresses the bond between the characters and really gets you involved with it. The sound plays a great part as it is very calm yet at the same time very serious, this advert has been made to get the audience thrilled and want to watch it. They have definitely succeeded in doing this as watching this advert gets you, in a sense envious that you want to be part of it, but also very excited to see it. This is all down to the clever editing of leaving small cliff hangers, by cutting important and climax parts short and also down to the great use of sound to really get you into the hobbit lifestyle.

In keenness for the release of the new film, Air New Zealand is greeting the passengers with Hobbits, Wizards and Elves in a Hobbit-themed safety video called: “An Unexpected Briefing”. Crew-members were given a makeover in the style of the hobbit characters in order to get into character for this video. Peter Jackson (the director of the hobbit) plays a part, as well as the animated character Gollum, Created by Weta Digital. Dean O.Gorman, who plays Fili the Dwarf in The Hobbit, and J.R.R. Tolkien’s great grandson, Royd, also plays a role in this movie.

This is a very clever commercial as it expresses the importance of air safety as well as advertising ‘The Hobbit’. They have used quite a few famous celebrities from New Zealand for this advert as it is a New Zealand commercial. In using these famous people, the audience can communicate with it, as they recognise the famous people and this will attract there attention a lot more than using non famous people.

Production video

US boxoffice opening for the hobbit.

The Hobbit film has set a record for December, taking $84.8m (£52.4m) in its opening weekend at the US box office.

The Hobbit: An Unexpected Journey outperformed the $72.7m (£44.9m) US debut of The Lord of the Rings: The Return of the King – Peter Jackson’s previous best opening in December 2003.

In second place was the animated family film Rise of the Guardians with $7.4m (£4.6m), according to studio estimates.

Lincoln, starring Daniel Day-Lewis as the US president made $7.2m (£4.4m).

The previous record for December was set by the sci-fi film, I Am Legend, starring Will Smith, which pulled in $77.2m (£47.7m) when it debuted in 2007, although this figure has not been adjusted for inflation

UK boxoffice opening for the hobbit.

The  Hobbit: An Unexpected Journey,  topped the UK box office chart on its third consecutive weekend. It made a weekend total of £6.8 million from its 596 locations,  outstripping Life of Pi‘s second-place gross of £4.1 million from 550  locations.

The Hobbit – 48 FPS

The Hobbit is shot on digital, with a healthy quota of Red Epics, all set to capture at 48 frames a second, the visual quality, will apparently be unbelievably real. Ultra HD and crisp; details, would spring into focus, and their fidelity would be visually jarring.